Your organization has been calling it a data problem.
It Is Not a Data Problem.
It has never been a data problem.
The meeting, every time
We just closed our third acquisition. Can we get one view of revenue across all entities by next quarter?
A reasonable question. And it takes three weeks of work before anyone writes line of code. Not because engineering. Because nobody in that organisation has ever formally answered what revenue means when two companies become one.
This plays out the same way across
Airlines
Hospitality
Insurance
Retail
Telecom
The delay is never caused by the data
Not missing data. Missing agreement.
